They just want whatever will make people click the most.” While you can still win off a Pi’erre-type beat (“Statistics have shown it can be done,” he says), it’s discount versus designer. “It’s the ones that don’t really know me-the ones that just need some beats-who I don’t like working with. “If they can’t get ahold of me, everyone has really said, ’Fuck it,’ and they’ll go get a copy.” he says. He understands his role in the success of songs like “Magnolia” and “EA,” and he’s frustrated when labels and artists think they can use cheat codes to achieve the same results. Pi’erre is uninterested in making hits without a reason, and he protects himself from the downfalls of virality by making career decisions based on familiarity and loyalty.
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And as a solo artist, Pi’erre Bourne didn’t welcome features on his The Life of Pi’erre mixtape series and one-off EPs (including his most recent with producer Cardo).Īnything me and Carti do, or me and Nudy do, it just gets copied or imitated. But the ratio of those who call for Pi’erre beats to those who actually get them is wide. He’s famously worked closely with Young Nudy (most recently on their joint album Sli’merre) and Playboi Carti, and he’s produced songs for Lil Yachty, Lil Uzi Vert, Trippie Redd, and a handful of others. Any fan of his knows he’s very choosy with his roster of collaborators. Pi’erre Bourne doesn’t have an open-door policy. He currently has no management and, as our talk unfolds, no evident desire to be surrounded by anyone. He was alone, which is pretty normal for him he was raised as an only child and his family moved frequently. Moments earlier, Pi’erre walked in to meet me at a hotel in New York’s Lower East Side. Play some shit! Because I don’t wanna hear something that sounds like a beat I made.
“If you’re gonna play some music, play some Whitney Houston. The 25-year-old producer and rapper knows the role he’s played in redefining trap music over the past few years, and there’s no need to muddy his palette with anything average. “I really gotta protect these things right here,” Pi’erre Bourne says as he covers his ears, demonstrating what he does when new rap music is played around him.